/* ══════════════════════════════════════════════════════════════
   Peakk Media — base compartida por / y /testimonios
   ══════════════════════════════════════════════════════════════ */

:root {
  --tinta:       #14130F;
  --tinta-2:     #1C1B16;
  --tinta-3:     #0E0D0A;
  --tinta-4:     #171610;
  --hueso:       #DFDCD7;
  --tierra:      #522C1F;
  --tierra-2:    #875F45;
  --oliva:       #72765D;
  --oliva-claro: #A9AD90;
  --oliva-pale:  #C3C7A8;

  --linea:       rgba(223, 220, 215, .12);
  --linea-suave: rgba(223, 220, 215, .09);
  --texto-2:     rgba(223, 220, 215, .66);
  --texto-3:     rgba(223, 220, 215, .45);

  --ancho: 1120px;
  --lado:  clamp(20px, 5vw, 56px);
  --curva: cubic-bezier(.16, 1, .3, 1);
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; background: var(--tinta); }

body {
  margin: 0;
  background: var(--tinta);
  color: var(--hueso);
  font-family: Archivo, "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 16px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img { display: block; max-width: 100%; }
a   { color: inherit; text-decoration: none; }

::selection { background: var(--hueso); color: var(--tierra); }

:focus-visible {
  outline: 2px solid var(--oliva-pale);
  outline-offset: 3px;
  border-radius: 6px;
}

.wrap {
  max-width: var(--ancho);
  margin: 0 auto;
  padding-left: var(--lado);
  padding-right: var(--lado);
}

.wrap--angosto { max-width: 860px; }

.solo-lectores {
  position: absolute;
  width: 1px; height: 1px;
  padding: 0; margin: -1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
}

/* ── animaciones ────────────────────────────────────────────── */

@keyframes pk-marq { from { transform: translate3d(0,0,0); } to { transform: translate3d(-50%,0,0); } }
@keyframes pk-pulse {
  0%   { box-shadow: 0 0 0 0    rgba(114,118,93,.45); }
  70%  { box-shadow: 0 0 0 16px rgba(114,118,93,0); }
  100% { box-shadow: 0 0 0 0    rgba(114,118,93,0); }
}
@keyframes pk-dot { 0%,49% { opacity: 1; } 50%,100% { opacity: .2; } }

/* ── tipografía ─────────────────────────────────────────────── */

h1 {
  font-size: clamp(33px, 5.1vw, 66px);
  line-height: 1.03;
  letter-spacing: -.04em;
  font-weight: 700;
  margin: 0 0 24px;
  text-wrap: balance;
}

h2 {
  font-size: clamp(29px, 4.1vw, 52px);
  line-height: 1.05;
  letter-spacing: -.04em;
  font-weight: 700;
  margin: 0 0 16px;
  text-wrap: balance;
}

h3 {
  font-size: 20px;
  font-weight: 600;
  letter-spacing: -.02em;
  margin: 0 0 9px;
}

.bajada {
  font-size: clamp(16px, 1.3vw, 18.5px);
  line-height: 1.6;
  color: var(--texto-2);
  margin: 0;
  max-width: 64ch;
  text-wrap: pretty;
}

.sec-eyebrow {
  font-size: 12.5px;
  letter-spacing: .18em;
  text-transform: uppercase;
  font-weight: 700;
  color: var(--oliva-claro);
  margin: 0 0 18px;
}

.sec-head { margin-bottom: 38px; }

/* secciones claras */
.sec--claro { background: var(--hueso); color: var(--tinta); }
.sec--claro .bajada     { color: rgba(20,19,15,.62); }
.sec--claro .sec-eyebrow{ color: var(--tierra); }

.destaque { color: var(--oliva-claro); }

/* ── píldora con puntito ────────────────────────────────────── */

.pildora {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 8px 16px 8px 12px;
  border: 1px solid rgba(114,118,93,.35);
  background: rgba(114,118,93,.08);
  border-radius: 999px;
  font-size: 13px;
  font-weight: 600;
  color: var(--oliva-pale);
  margin: 0 0 28px;
}

.pildora::before,
.punto {
  content: "";
  width: 6px; height: 6px;
  border-radius: 99px;
  background: var(--oliva);
  animation: pk-dot 1.8s steps(1) infinite;
  flex: 0 0 auto;
}

.punto { display: block; }

/* ── botones ────────────────────────────────────────────────── */

.btn {
  display: inline-block;
  padding: 17px 30px;
  border-radius: 999px;
  background: var(--hueso);
  color: var(--tierra);
  font-size: 15.5px;
  font-weight: 700;
  letter-spacing: -.01em;
  border: 0;
  cursor: pointer;
  font-family: inherit;
  transition: transform .18s var(--curva), background .18s;
}

.btn:hover { transform: translateY(-2px); background: #fff; }

.btn--fantasma {
  background: transparent;
  color: var(--hueso);
  border: 1px solid rgba(223,220,215,.26);
}
.btn--fantasma:hover { background: rgba(223,220,215,.07); }

.btn--tinta { background: var(--tinta); color: var(--hueso); }
.btn--tinta:hover { background: #24221b; }

.btn--tierra { background: var(--tierra); color: var(--hueso); }
.btn--tierra:hover { background: #633626; }

.btn--borde-tinta {
  background: transparent;
  color: var(--tinta);
  border: 1px solid rgba(20,19,15,.28);
}
.btn--borde-tinta:hover { background: rgba(20,19,15,.06); }

.btn--chico { padding: 11px 20px; font-size: 13.5px; }

.acciones { display: flex; flex-wrap: wrap; gap: 12px; }

/* ── barra superior ─────────────────────────────────────────── */

.barra {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(20,19,15,.86);
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
  border-bottom: 1px solid var(--linea-suave);
}

.barra-inner {
  max-width: var(--ancho);
  margin: 0 auto;
  padding: 12px var(--lado);
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 8px 22px;
}

.barra-logo { display: flex; align-items: center; gap: 10px; flex: 0 0 auto; }
.barra-logo img { height: 26px; width: auto; }

.barra-marca {
  font-size: 15.5px;
  font-weight: 800;
  letter-spacing: -.03em;
  color: var(--hueso);
  white-space: nowrap;
  transition: color .18s;
}
.barra-logo:hover .barra-marca { color: var(--oliva-pale); }

.barra-nav {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  justify-content: flex-end;
  gap: 2px;
  flex: 1 1 240px;
  min-width: 0;
  font-size: 13.5px;
  font-weight: 500;
  color: var(--texto-2);
}

.barra-nav a { padding: 9px 13px; border-radius: 999px; white-space: nowrap; }
.barra-nav a:hover { background: rgba(223,220,215,.07); color: var(--hueso); }

.barra-acciones { display: flex; align-items: center; gap: 10px; flex: 0 0 auto; }

.barra-link {
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 10px 16px;
  border: 1px solid rgba(223,220,215,.24);
  border-radius: 999px;
  font-size: 13.5px;
  font-weight: 600;
  white-space: nowrap;
}
.barra-link:hover { background: rgba(223,220,215,.07); }

/* ── tira / marquee ─────────────────────────────────────────── */

.tira {
  overflow: hidden;
  background: var(--tinta-4);
  border-top: 1px solid var(--linea);
  border-bottom: 1px solid var(--linea);
  padding: 11px 0;
  transform: rotate(-1.1deg);
  margin: 26px -4vw;
}

.tira-track { display: flex; width: max-content; animation: pk-marq 60s linear infinite; will-change: transform; }

.tira-grupo {
  display: flex;
  gap: 28px;
  padding-right: 28px;
  white-space: nowrap;
  font-size: 12.5px;
  font-weight: 600;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: rgba(223,220,215,.55);
}

.tira-punto { color: var(--oliva-claro); }

/* ── videos y fichas de caso ────────────────────────────────── */

.video {
  position: relative;
  background: var(--tinta-2);
  border: 1px solid var(--linea);
  border-radius: 22px;
  overflow: hidden;
}

.video--ancho {
  aspect-ratio: 16 / 9;
}

.video--alto {
  aspect-ratio: 9 / 16;
}

.video wistia-player {
  display: block;
  width: 100%;
  height: auto;
  position: relative;
  z-index: 2;
  pointer-events: auto;
}

.video-vacio {
  position: absolute;
  inset: 10px;
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  padding: 16px;
  border: 1px dashed rgba(223,220,215,.22);
  border-radius: 14px;
  font-size: 12.5px;
  line-height: 1.5;
  color: var(--texto-3);
}

.casos { display: grid; gap: 0; }

.caso {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr);
  gap: clamp(20px, 3vw, 44px);
  align-items: center;
  padding: clamp(28px, 3.5vw, 44px) 0;
  border-top: 1px solid var(--linea);
}

.casos > .caso:first-of-type { border-top: 0; padding-top: 4px; }

.caso-texto { min-width: 0; }

.caso-nombre {
  font-size: clamp(22px, 2.4vw, 32px);
  line-height: 1.1;
  letter-spacing: -.035em;
  font-weight: 700;
  margin: 0 0 12px;
}

.caso-copy {
  font-size: 15.5px;
  line-height: 1.6;
  color: var(--texto-2);
  margin: 0 0 20px;
  max-width: 52ch;
}

.caso-marca {
  display: flex;
  align-items: center;
  gap: 11px;
  flex-wrap: wrap;
  padding-top: 16px;
  border-top: 1px solid var(--linea);
}

.caso-logo { height: 30px; width: auto; max-width: 120px; object-fit: contain; opacity: .92; }
.caso-marca-nombre { font-size: 15px; font-weight: 600; letter-spacing: -.01em; }
.caso-handle { font-size: 13px; color: var(--texto-3); }

.casos--vertical { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; }

.caso--v {
  grid-template-columns: 168px minmax(0, 1fr);
  gap: 20px;
  padding: 16px;
  border: 1px solid var(--linea);
  border-radius: 22px;
  background: var(--tinta-2);
}

.casos--vertical > .caso--v:first-of-type { padding-top: 16px; border-top: 1px solid var(--linea); }

.caso--v .video { border-radius: 16px; }
.caso--v .caso-nombre { font-size: clamp(19px, 1.7vw, 23px); margin-bottom: 9px; }
.caso--v .caso-copy   { font-size: 14.5px; margin-bottom: 16px; }
.caso--v .caso-logo   { height: 24px; max-width: 96px; }
.caso--v .caso-marca-nombre { font-size: 14px; }

/* ── muro ───────────────────────────────────────────────────── */

.muro-wrap { margin-top: 30px; }
.muro { columns: 4; column-gap: 16px; }

/* caja scrolleable: el muro no estira la pagina */
.muro-marco { position: relative; }

.muro-marco::after {
  content: "";
  position: absolute;
  left: 1px; right: 1px; bottom: 1px;
  height: 90px;
  border-radius: 0 0 25px 25px;
  background: linear-gradient(to top, var(--tinta) 6%, rgba(20,19,15,0));
  pointer-events: none;
}
.sec--claro .muro-marco::after { background: linear-gradient(to top, var(--hueso) 6%, rgba(223,220,215,0)); }

.muro-scroll {
  max-height: min(78vh, 860px);
  overflow-y: auto;
  overscroll-behavior: contain;
  -webkit-overflow-scrolling: touch;
  padding: 18px 18px 40px;
  border: 1px solid var(--linea);
  border-radius: 26px;
  background: rgba(223,220,215,.02);
  scrollbar-width: thin;
  scrollbar-color: rgba(223,220,215,.28) transparent;
}

.muro-scroll::-webkit-scrollbar { width: 9px; }
.muro-scroll::-webkit-scrollbar-track { background: transparent; }
.muro-scroll::-webkit-scrollbar-thumb {
  background: rgba(223,220,215,.22);
  border-radius: 99px;
  border: 2px solid transparent;
  background-clip: content-box;
}
.muro-scroll::-webkit-scrollbar-thumb:hover { background: rgba(223,220,215,.4); background-clip: content-box; }

.sec--claro .muro-scroll { border-color: rgba(20,19,15,.14); background: rgba(20,19,15,.02); }
.sec--claro .muro-scroll { scrollbar-color: rgba(20,19,15,.28) transparent; }
.sec--claro .muro-scroll::-webkit-scrollbar-thumb { background: rgba(20,19,15,.22); background-clip: content-box; }

/* adentro del scroll las capturas se muestran de una, sin aparicion diferida */
.js .muro-scroll .tarjeta { opacity: 1; transform: none; transition: border-color .18s, transform .18s var(--curva); }
.js .muro-scroll .tarjeta:hover { transform: translateY(-2px); }

.muro-nota {
  margin: 14px 0 0;
  font-size: 13px;
  letter-spacing: .04em;
  color: var(--texto-3);
  text-align: center;
}
.sec--claro .muro-nota { color: rgba(20,19,15,.45); }

.tarjeta {
  break-inside: avoid;
  margin: 0 0 16px;
  background: var(--tinta-2);
  border: 1px solid var(--linea);
  border-radius: 22px;
  overflow: hidden;
  transition: border-color .18s, transform .18s var(--curva);
}

.tarjeta:hover { border-color: rgba(169,173,144,.38); transform: translateY(-2px); }
.tarjeta img { width: 100%; height: auto; cursor: zoom-in; display: block; }
.tarjeta--captura { line-height: 0; }

.tarjeta-pie {
  padding: 14px 18px 15px;
  font-size: 14.5px;
  font-weight: 600;
  letter-spacing: -.01em;
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 8px;
}

.tarjeta-tag {
  font-size: 10.5px;
  letter-spacing: .12em;
  text-transform: uppercase;
  font-weight: 700;
  color: var(--oliva-pale);
  background: rgba(114,118,93,.14);
  border: 1px solid rgba(114,118,93,.3);
  padding: 4px 9px;
  border-radius: 999px;
}

.js .tarjeta {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity .7s var(--curva), transform .8s var(--curva), border-color .18s;
}
.js .tarjeta.visible { opacity: 1; transform: none; }
.js .tarjeta.visible:hover { transform: translateY(-2px); }

/* ── lupa ───────────────────────────────────────────────────── */

.lupa {
  position: fixed;
  inset: 0;
  z-index: 300;
  display: none;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  gap: 14px;
  padding: clamp(14px, 3vw, 40px);
  background: rgba(10,9,7,.9);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
}

.lupa.abierta { display: flex; }

.lupa img {
  max-width: min(980px, 100%);
  max-height: 82vh;
  width: auto;
  border-radius: 18px;
  border: 1px solid rgba(223,220,215,.16);
  background: var(--tinta-2);
}

.lupa-pie { font-size: 14px; font-weight: 600; color: rgba(223,220,215,.7); text-align: center; }

.lupa-cerrar {
  position: absolute;
  top: 16px; right: 16px;
  width: 44px; height: 44px;
  border-radius: 999px;
  border: 1px solid rgba(223,220,215,.2);
  background: rgba(20,19,15,.7);
  color: var(--hueso);
  font-size: 20px;
  line-height: 1;
  cursor: pointer;
}

.lupa-cerrar:hover { background: rgba(20,19,15,.9); }

/* ── pie ────────────────────────────────────────────────────── */

.pie {
  background: var(--tinta-3);
  border-top: 1px solid var(--linea-suave);
  padding: 56px 0 26px;
}

.pie-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr;
  gap: 44px;
  padding-bottom: 34px;
  border-bottom: 1px solid var(--linea);
}

.pie-marca { display: inline-flex; align-items: center; gap: 11px; margin-bottom: 16px; }
.pie-logo { height: 30px; width: auto; opacity: .9; }

.pie-marca-nombre {
  font-size: 17px;
  font-weight: 800;
  letter-spacing: -.03em;
  color: var(--hueso);
  white-space: nowrap;
  transition: color .18s;
}
.pie-marca:hover .pie-marca-nombre { color: var(--oliva-pale); }

.pie-lema { font-size: 15px; line-height: 1.55; color: rgba(223,220,215,.55); margin: 0; max-width: 40ch; }

.pie-titulo {
  font-size: 12px;
  letter-spacing: .16em;
  text-transform: uppercase;
  font-weight: 700;
  color: rgba(223,220,215,.38);
  margin: 0 0 14px;
}

.pie-lista { display: flex; flex-direction: column; gap: 11px; font-size: 14.5px; color: var(--texto-2); }
.pie-lista a:hover { color: var(--oliva-claro); }

.descargo {
  max-width: 70ch;
  font-size: 12.5px;
  line-height: 1.6;
  color: rgba(223,220,215,.38);
  padding-top: 20px;
}
.descargo p { margin: 0 0 8px; }
.descargo p:last-child { margin-bottom: 0; }

.pie-bajo {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  flex-wrap: wrap;
  padding-top: 18px;
  font-size: 12.5px;
  color: var(--texto-3);
}

.pie-links { display: flex; gap: 20px; flex-wrap: wrap; }
.pie-links a:hover { color: var(--oliva-claro); }

/* ── whatsapp flotante ──────────────────────────────────────── */

.wa-flotante {
  position: fixed;
  right: 22px;
  bottom: 22px;
  z-index: 200;
  display: flex;
  align-items: center;
  gap: 11px;
  padding: 15px 22px 15px 18px;
  background: var(--hueso);
  color: var(--tierra);
  border-radius: 999px;
  font-size: 14.5px;
  font-weight: 700;
  letter-spacing: -.01em;
  box-shadow: 0 14px 40px rgba(0,0,0,.5);
  animation: pk-pulse 2.8s ease-out infinite;
  transition: transform .18s var(--curva);
}

.wa-flotante:hover { transform: translateY(-2px); color: var(--tierra); }
.wa-flotante svg { width: 21px; height: 21px; fill: currentColor; flex: 0 0 auto; }

/* ── aparición al hacer scroll ──────────────────────────────── */

.js [data-aparece] {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity .8s var(--curva), transform .9s var(--curva);
}
.js [data-aparece].visible { opacity: 1; transform: none; }

/* ── responsive ─────────────────────────────────────────────── */

@media (max-width: 1180px) { .muro { columns: 3; } }
@media (max-width: 860px)  { .muro { columns: 2; } }

@media (max-width: 980px) {
  .casos--vertical { grid-template-columns: minmax(0, 1fr); }
}

@media (max-width: 900px) {
  .pie-grid { grid-template-columns: 1fr; gap: 32px; }
  .caso { grid-template-columns: minmax(0, 1fr); gap: 20px; }
  .caso--v { grid-template-columns: 150px minmax(0, 1fr); }
}

@media (max-width: 760px) {
  .barra-nav { display: none; }
  /* en celular el header queda solo con el logo y el boton de la llamada */
  .barra-link--testi { display: none; }
}

@media (max-width: 620px) {
  .barra-marca { font-size: 13.5px; }
  .barra-logo img { height: 23px; }
  .muro { columns: 1; }
  .muro-scroll { max-height: 72vh; padding: 14px 14px 34px; border-radius: 20px; }
  .muro-marco::after { border-radius: 0 0 19px 19px; height: 70px; }
  .caso--v { grid-template-columns: minmax(0, 1fr); }
  .caso--v .video--alto { max-width: 260px; margin: 0 auto; width: 100%; }
  .acciones .btn { width: 100%; text-align: center; }
  .wa-texto { display: none; }
  .wa-flotante { padding: 15px; right: 16px; bottom: 16px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .tira-track, .wa-flotante, .pildora::before, .punto { animation: none; }
  .js [data-aparece] { opacity: 1; transform: none; transition: none; }
  * { transition-duration: .01ms !important; }
}